Issue 27: 21st July 2014


    Mobile bookings not cannibalistic

    Carlson Wagonlit Travel has released a study forecasting that mobile bookings will represent 25% of online transactions for corporate travel by 2017, compared to 7% in 2014. Mobile booking was expected to complement, rather than replace, other channels and the study concluded that, contrary to current opinion, the booking window on mobile devices was growing [...]
    0 to clarify ‘one room left’ has said that it would change the wording on its website after the RCC, the Dutch Advertising Code Committee, concluded that its ‘one room left’ tool mislead customers. The company will change wording on the site to make it clear that “we have one room left” referred to the online travel agent, not the [...]

    Marriott goes local with loyalty

    Marriott International has announced “two new ways for next generation travelers to enjoy instant gratification” through enhancements to the company’s rewards programme. The integration of FlashPerks and LocalPerks, where users are informed of deals though their mobile devices, is likely to encourage greater use of the mobile channel as well as encouraging more interaction with [...]

    Expedia beefs up loyalty programme

    Expedia has overhauled its loyalty programme to include membership at tiered levels and more opportunities to earn and redeem points. The move comes as hotel operators have been busy upgrading their own loyalty programmes as a method of differentiating themselves from the online travel agents in the eyes of consumers. Expedia said that it had [...]

    Priceline rumoured for TUI buy

    Speculation in the Spanish press has suggested that Priceline may continue its recent acquisitions spree with a move on industry giant TUI Travel. A deal would see Priceline acquire businesses including online travel agent and bed bank HotelBeds, expanding its stable of brands as well as putting it in control of additional supply. Priceline told [...]