• TripAdvisor instant booking to drive mobile
TripAdvisor took the opportunity of its first-quarter results to launch its Instant Booking feature, which allows users to book without leaving the site. The company said that it would mean a more seamless booking experience, which it also expected to drive sales through smartphones. Instant Booking allows travellers to complete their reservation on their smartphones
Subscribe or log in to read the rest of this content.
Share →