• Accor exec’s TripAdvisor misadventure
Accor said that it regretted the “initiative” of one of its executives in posting favourable reviews for its hotels under a pseudonym on TripAdvisor. Communications manager Peter Hook also posted critical reviews about rivals. His actions emphasised both the importance of reviews to the sector and the danger of relying on them. Hook, who described
Subscribe or log in to read the rest of this content.
Share →