Latest HA D&T Perspective
Corporates call for distribution savings
Hotels’ move to push direct bookings may be at odds with the needs of corporate customers, according to a study by HRS.
The paper draws attention to the high distribution costs paid across many channels by hotels and calls for corporate customers to make use of specialist intermediaries that lower cost channels and pass the savings along.
Budgets dominate customer satisfaction
Budget brands’ websites in the UK rank significantly higher than their more upmarket competition in terms of ease of use, according to a study by Postcode Anywhere.
The survey found that hidden charges were the most frustrating aspect of booking a hotel online, and supported other studies that have indicated that the mobile channel remains a research, rather than a booking, tool.
Airbnb signs Russia distribution
Airbnb has announced a partnership with online travel agent Ostrovok, which will allow customers in Russia to book properties listed on the sharing platform.
The deal is thought to be the first of its kind for Airbnb outside the US, illustrating its determination to pursue global expansion.
Mobile remains research tool
Mobile channels are important in terms of research, but are used “sparingly” to make bookings, according to a report from Chadwick Martin Bailey.
At a time when online travel agents and operators are investing in apps and social media, the study found that meta-search channels and customer reviews had the greater influence on the final decision.
Skyscanner launches hotel challenge
Skyscanner has launched a new standalone hotels app, Skyscanner Hotel Search, a meta-search product that builds on the success of the group’s flight search products.
The app comes after the company’s purchase of hotel search company Fogg last year, and sees the group enter a highly competitive market, taking on the growing might of Google Hotel Finder, Priceline’s Kayak, Expedia Inc’s Trivago as well as industry giant TripAdvisor.
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