Latest HA D&T Perspective
OTAs lean on hotels
Online travel agents will be forced to rely more heavily on hotel bookings in the US as air bookings drop, according to a recent report from PhoCusWright.
The study was joined by one from Travelclick, which reported OTA growth outstripping that of brand.com sites, suggesting that competition for hotel bookings is likely to increase, at a cost to the hotel sector.
Marriott leads brand.com study
In a recent study from Qubit Marriott International has been lauded for its website in terms of usage and awareness.
The report found that Marriott was able to utilise technology to encourage users to book on its own site, as well as its mobile offering, ensuring it is staying ahead of the current sector trends.
Hot Hotels adds ‘social proof’
Hot Hotels has integrated SeatID to let users log in via Facebook or LinkedIn to see which of their contacts has been at the same hotel or stayed in the vicinity.
The move comes as the number of last-minute booking apps continues to grow and brands battle to set themselves apart.
Booking.com buys messaging service
Booking.com has acquired eBuddy, a software company specialising in mobile and web-based messaging services, for an undisclosed fee.
Neither party confirmed the strategy behind the deal, although it is thought that Booking.com may use the group to strengthen its online support offering.
The year of three screens
This year has been described as “the year of three screens” by HeBS, whose report into mobile usage highlighted the growing shift away from desktop bookings.
The study found that over 35% of web visitors and nearly 32% of page views were generated from non-desktop devices, but cautioned that hotels should treat the desktop, mobile and tablet as three separate channels.