Latest HA D&T Perspective
Sharing economy means business
Uber and Airbnb have signed a series of deals in recent weeks that will enable them to more effectively target the business traveller.
Both companies have agreed partnerships with Concur, the travel expense management service, while Uber has also joined forces with TripAdvisor, Hyatt Hotels, United Airlines and Expensify.
Customer acquisition costs rising
The cost of acquiring customers rose by 23% between 2009 and 2012, according to a study by the Hospitality Asset Managers Association.
The study called for owners to ensure costs were part of contract discussions, as the need for investment in new distribution channels and loyalty programmes grows.
Thomas Cook eyes reputation
Thomas Cook has signed an agreement with TrustYou for the 45,000 hotels in the group’s portfolio to be monitored by the online reputation manager.
The agreement highlights the growing importance of both online reputation and independent verification, a growing market into which TrustYou has been expanding.
Groupon gets less pushy
Groupon has said that it wants its website to be seen as a “destination” as it moves further away from its deals roots and towards being a marketplace.
The website will now include merchant pages, which will mean brands can have a presence on the site even if they are not running a deal at that time.
TUI Travel UK ‘setting the bar’
TUI Travel saw more of its holidays sold online than not in the UK in its third quarter results, the first time online sales had broken 50% for the group.
The company, which is currently undergoing a “digital transformation”, said that the UK results were “setting the bar” for the sector.