HA DT Perspective


    Google ‘never say never’ to OTA

    Google has launched its Destinations by Google product for mobile, aiming to capitalise on last year’s 50% increase in travel-related questions on mobile phones. The company said that a move on the online travel agency market would be unlikely, describing the transactions market as a “very different business model”, but did not rule it out [...]
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    Meta leading guests to OTAs

    Travellers who research their hotel on a metasearch site are more likely to then book with an online travel agent than on a brand.com website, according to Expedia. The study found that, while almost half of those who researched on a hotel’s own site also booked on it, it was also important to market throughout [...]
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    Marriott adds loyalty rate

    Marriott International has become the latest global operator to offer cheaper room rates to members of its loyalty scheme. The company joins InterContinental Hotels Group and Hilton Worldwide, amongst others, in using this tactic to push direct bookings, to the growing ire of the online travel agents. Marriott International is introducing Marriott Rewards Member Rates, [...]

    BookingSuite updates RateManager

    BookingSuite has announced an enhanced version of its RateManager revenue management product. The move follows the acquisition last year by BookingSuite parent The Priceline Group of PriceMatch, a cloud-based data and analytics solution for hotels. BookingSuite said that the new version of RateManger used “predictive modelling techniques that leverage machine learning to monitor the precise [...]

    Qunar to launch airline

    China-based online travel agency Qunar has announced plans to launch a low-cost airline, with another, unnamed, partner. The move came after a number of airlines, including Air China, removed their flights from sale on the site. Qunar said that it would invest USD92m in Shenhui Airlines, in partnership with another local firm in Shenzhen, with [...]

    Operators face direct challenge

    The rise of mobile booking is the next key battleground for consumers, delegates at this year’s International Hotel Investment Forum in Berlin heard. The global operators continued to push their own strategies to drive up direct bookings, through reliance on best rate guarantees and their loyalty programmes. Terri Scriven, industry head, hospitality, Google, said: “Over [...]

    Trivago makes direct buy

    Trivago has acquired cloud-PMS system Base7booking, which it said would allow hoteliers to “keep control over their bookings and retain their entrepreneurial freedom”. The meta-search engine said that, once the product was integrated, it would be “the easiest way to drive direct bookings to a hotel”. Trivago said that the deal, for an undisclosed fee, [...]
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    Leading Hotels delves the funnel

    Leading Hotels of the World is launching a “discovery tool” to help consumers plan their travel by making recommendations. The company is the latest to enter the planning arena, joining the online travel agents and Airbnb as they seek to secure the customer ever-earlier. The Leading Hotels of the World has collaborated with WayBlazer to [...]

    Expedia launches Conversations

    Expedia has launched Expedia PartnerCentral Conversations, a new tool which allows guests and hoteliers to communicate with each other. The launch marks a move away from the online travel agents retaining their hold over the guest during the stay, a cause of much complaints from hoteliers. Expedia PartnerCentral Conversations allows guests to start a conversation [...]
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    Hotel websites snooze, lose

    Hotel websites are at risk of falling down the Google rankings because they are too slow, according to a study by Ryan Solutions. The report came as hotels increase their efforts to push direct bookings, a drive less likely to succeed if their websites are pushed out of the rankings by the nimble online travel [...]