Issue 9

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    Careless whispers

    The Chinese whispers of the internet were hard at work at last week’s World Travel Market, where one consultant was quoted as commenting that the average single property now had 10,000 reviews on 50 websites. Despite the comment explaining the fall in global productivity as the working day is devoted to reviewing hotels, the truth [...]
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    Kuoni looks for the real thing

    Kuoni has announced that its OctopusTravel division has signed a deal with Reevoo to provide authenticated reviews of cities and hotels. The agreement is the latest in a series of moves by players in the hotel sector to provide authentic reviews, as TripAdvisor comes under increasing pressure to prove the veracity of consumer comments. Richard [...]
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    FastBooking extends hybrid model

    FastBooking has announced a new service which should greatly increase direct booking opportunities for hotels and allow them to compete more effectively with the OTAs in the search environment. Direct Link will allow partner websites (including the ultra-important Google Maps meta-search facility, Google Hotel Finder and TripAdvisor) to deep link to dedicated landing pages on [...]
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    TripAdvisor opens communication channels

    TripAdvisor last week announced the appointment of Sue Worth to its newly-created position of customer care manager, EMEA, as well as the launch of a dedicated customer support number for registered owners and managers. The appointment came as the group prepares for its IPO, while coming under increasing attack from owners about the accuracy of [...]
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    Checking into hotels

    Results season continued last week, with Priceline.com, Amadeus and Travelport all reporting third quarter figures which indicated an increased reliance on hotel sales. Despite concerns over future trading, in particular for those with exposure to Europe, overall revenues were on the rise as hotels continued to find value in utilising a diverse array of electronic [...]