Issue 8: 24th February 2014

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    Travellers need reviews to book

    The majority of TripAdvisor users read between six and 12 reviews before choosing a hotel, according to research commissioned by the company. The study found the more than half of travellers were not willing to book a hotel until they had read reviews, reaffirming the importance of TripAdvisor for hotels. The survey of 12,225 people, [...]
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    Airbnb backed in Amsterdam

    Amsterdam City Council has approved a new policy that will make it easier for residents to rent out their homes using Airbnb. The company described it as “great news for the Airbnb community in Amsterdam”, after a year in which the company has found itself under investigation in jurisdictions around the world. Prior to the [...]
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    Booking launches European campaign

    Booking.com has launched its first European offline advertising campaign, making an unspecified spend, starting with the UK. The move comes a year after parent Priceline launched a campaign for the brand in the US. The brand said that it had made the decision to launch its European advertising push in the UK, “due to increased [...]
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    Hotel operators mobilise mobile

    Starwood Hotels & Resorts used its fourth-quarter results to emphasise the role mobile was playing in its distribution strategy, with the group forecasting that this year more guests would reach it through smartphone or tablet than from desktops. The company is currently trialing mobile check-in, joining Marriott International, which announced that it was rolling out [...]
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    Ctrip, Orbitz making progress

    Ctrip and Orbitz both hailed their fourth-quarter results, with revenues up as hotel room night sales continued to grow. Both companies said that they would increase focus on the mobile part of their businesses, with both planning to accelerate investment in the sector. Orbitz said that in the last couple of years it had invested [...]