Issue 8: 1st March 2013

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    Hotels navigate the clouds

    Intercontinental Hotels Group has become the latest hotel group to move more of its technology based operational systems onto the cloud. The company said that the move would help to centralise reporting as well as saving costs across its estate of properties. IHG has chosen the Micros Simphony Enterprise Solution for use in the UK, [...]
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    Melia tiers loyalty programme

    Meliá Hotels International has relaunched its mas Rewards loyalty programme as MeliáRewards. Changes include introducing new status levels for members, each with their own package of benefits, as the group looks to build on its existing 3 million members.The company said that its current membership base generated up to 50% of the sales at its [...]
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    Hotel chatter matters

    Hilton, Marriott and Four Seasons have been named as the brands with the highest conversational relevance in online discussions, in a report by Brodeur Partners. The study outlined the increased sophistication required when engaging with consumers and the “abiding loyalty” which could be fostered when done well. The report looked at more than 18,000 online [...]
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    Marriott keeps OTAs close

    Marriott International said that it would continue to watch the online travel agent market “very carefully”. The company said that it acquired a “relatively small fraction” of its business through the channels, compared to its rivals, but would continue to work with the OTAs “as best we can”. Speaking at an analysts’ call for the [...]
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    Accor stakes Eu120m on OTA battle

    Accor has announced a strategy to increase its online sales to 50% of total revenue by 2016. The company said it would invest Eu30m annually, taking on the online travel agents by leveraging its “unique relationship” with its customers. Accor said that its investment in the strategy would gradually ramp up to reach a total [...]