Issue 7: 22nd February 2013

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    Europe embraces social networks

    The majority of hoteliers in Europe spend between one and three hours per week managing online travel reviews, according to the second annual Pulsecheck survey. The study illustrated the increased acceptance and adoption of social networking sites, as hoteliers in the region step-up marketing activities in 2013. As with the inaugural Pulsecheck survey conducted last [...]
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    Brands yet to take tablet

    Hotel brands are becoming increasingly adept at using social media and recognising the importance of mobile, according to L2’s 2013 Digital IQ Index. The report found that there was still work to do to keep pace with the online travel agencies, with the importance of reviews and tablet computers still being underestimated. Having fallen behind [...]
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    TripAdvisor reinforces role in ‘travel-planning funnel’

    TripAdvisor has warned that costs would rise faster than revenue this year, causing shares in the group to drop by 10%. The comments came during otherwise strong results, with the group illustrating the value of its pursuit of social media, with 35% of new reviews coming from Facebook-connected members. The group also confirmed that it [...]
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    Orbitz looks at sale as loss widens

    Orbitz Worldwide is considering the sale of its Away Network business, which includes the Away.com, Trip.com and AdventureFinder.com websites. The news came after the group saw a rise in revenue from its hotel business, on which it is continuing to focus expansion efforts. Net revenue for the group was USD189.7m for the fourth quarter, up [...]
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    IHG ‘top 10 internet retailer’

    InterContinental Hotels Group CEO Richard Solomons has described the company as one of the ‘top 10 internet retailers in the US’. Solomons added that IHG’s mobile strategy was “at the forefront of the industry” with the group planning to build on this and continue to invest in its technology as it looked to drive direct [...]