Issue 6: 11th February 2014

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    Google dates Carousel

    Google has added a date selector to Knowledge Graph Carousel for hotels, allowing consumers to check availability. With the Carousel product allowing for more targeted display of the Google AdWords ads, the move is likely to mean more exposure for online travel agents. Google said: “We’re always adding features to search to help people find [...]
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    Orbitz increases transparency

    Orbitz.com has launched Orbitz Labs, a new site that tests experimental travel tools and features to improve the online shopping experience and lets consumers give ideas and feedback to its engineers. Products on trial include a tool that shows which days of the week offer the best hotel rates for a specific market and/or property, [...]
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    Like less at Facebook

    Hotels are swamping users with posts on Facebook, according to a study from Inside Facebook. The study found that less was more, with greater consumer engagement coming when hotels posted between three and seven times a day. Inside Facebook, part of Media Bistro, analysed 2,121 hotels and resorts on Facebook, taking into account 114,634 posts.  [...]
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    HotelTonight gets Sternlicht stamp

    HotelTonight announced that Barry Sternlicht, CEO of Starwood Capital, has invested an undisclosed amount in the group. The news came as the company revealed extensive agreements with 10 hotel brands, its first such deals, illustrating that the same-day mobile booking market was coming of age. Sternlicht, former CEO of Starwood Hotels & Resorts, will also [...]
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    OFT’s ‘wishy-washy’ conclusion

    The OFT has said that it expects the commitments agreed with InterContinental Hotels Group, Expedia and Booking.com to promote competition across the hotel online booking sector. The sector has been left in some confusion about how the commitments, which are set for two years, will be implemented and what real impact they will actually have, [...]