Issue 57: 20th December

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    Last weekly HA Distribution & Technology Perspective of 2012

    Hotel Analyst Distribution & Technology is taking a winter break and will return in the week commencing 7th January 2013. Season’s greetings to all our readers and supporters.
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    OTAs outstripping metasearch

    Online travel agencies are driving a larger share of traffic to supplier websites than meta-search, according to a report from PhoCusWright. The study comes after Priceline’s acquisition of meta-search product Kayak and suggests that while this may drive traffic to its OTA brands, for hotels being listed on OTA sites does actually help drive business [...]
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    TripAdvisor content with content

    TripAdvisor has released a study highlighting the importance of content, such as that which it itself can provide, to booking websites. The company said that the number of people viewing its content on third party sites had doubled since last year to over 300 million per month. TripAdvisor said that, to date, more than 500 [...]
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    Marriott Mad Libs for it

    Marriott International has added a Travel Mad Libs app to its Residence Inns Facebook page, in a move which it says will give its fans the “gift of laughter” this festive season. The move is not the first time Marriott has sought better interaction with consumers through social media: its own chairman, JW Marriott Jr, [...]
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    Travelocity sells Zuji

    Travelocity has announced a USD25m deal to sell Asia-Pacific brand Zuji to Webjet, almost six years after taking control of the company. Travelocity is now expected to focus its expansion in the region around its eponymous brand, having done so with its recent launch in India. The group currently operates in 45 countries under the [...]
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    Booking.com most satisfying

    Booking.com leads the ranking of travel websites in terms of customer satisfaction, according to a study by JD Power and Associates. The report found that satisfaction was driven in the main by pricing, indicating that operators need to push their best rate guarantees when seeking to compete with online travel agencies. Booking.com ranked highest in [...]