Issue 55: 7th December 2012

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    Octopus affiliates seeking new homes

    The closure of Octopus Travel has left its affiliates without any inventory to call their own, leading former rivals to offer up their services. Reports suggest that brands such as Priceline’s Agoda have move in to fill the void, raising the question of what happens when an affiliate-heavy business such as Octopus Travel closes down. [...]
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    Operators accused of ‘drip pricing’

    Hotel operators in the US have come under attack by the Federal Trade Commission over allegations of ‘drip pricing’. The complaint echoed some of the bad practice that online travel agents in Europe have been accused of and suggests that, in their haste to compete with OTAs, some operators may be indulging in unwise sales [...]
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    Travel, a sector of few words

    Half of online travel search is dominated by just 13 words, according to a study undertaken by digital marketing agency Stickyeyes. In keeping with the current global economic market, words including “cheap” and “discount” were found to be much in favour with consumers. In the hotels category, it was online travel agencies rather than brands [...]
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    HRS completes SoLoMo trilogy

    HRS has launched a new app which will allow customers to make last-minute bookings on their iPhones, as well as linking locations to Facebook and Foursquare. The move lets consumers see whether their friends have visited places in the vicinity and means that the company can claim to be firmly on the SoLoMo bandwagon, where [...]
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    Thomas Cook goes ‘omni-channel’

    Thomas Cook took the opportunity of its full-year results last week to announce that the transformation of its business was “underway”. The company, which has seen a complete management overhaul, is devoting its efforts to “developing an online centre of excellence” to deliver what it describes as “true omni-channel distribution”. The group has undertaken an [...]