Issue 54: 30th November 2012

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    Social media ROI proven

    Hotels who have a good online reputation can also expect to see an uplift in revpar, according to a new report by Cornell’s Center for Hospitality Research. The study has been able to prove the ROI from social media, which is likely to see the role of websites such as Tripadvisor playing an ever more [...]
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    Operators wise up to OTAs

    Hotel operators are becoming increasingly sophisticated when dealing with online travel agents, delegates at last week’s Hospace Conference & Exhibition 2012 in London heard. Rather than wholesale involvement with the OTAs, operators are taking a more strategic view of their requirements, particularly when it comes to global representation. Grant Hearn, Travelodge CEO, said: “We have [...]
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    Google Hotel Finder goes global

    Google has added a number of new features to its Hotel Finder product, including the ability to filter by amenities. The move comes as the product has become increasingly international,with more destinations around the world now bookable. The product is quietly making a move on the meta-search market, while online travel agents wait to see [...]
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    Hotels fail to leverage technology

    Hotels are not using the technology at their disposal to increase revenue, according to research recently released by Micros. The study was released as Accor reported that business travellers are becoming increasingly digitally-savvy, suggesting they would welcome improved use of technology by hotels. The 2012 eCommerce in Independent Hotels Report by Mircos found that, despite [...]
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    Kuoni confirms death of Octopus

    Kuoni Group has confirmed that it will close down Octopustravel.com, the B2C website it acquired last year as part of its takeover of B2B accommodation provider Gullivers Travel Associates. In a statement, the group said that it was “no longer of strategic relevance to the group”, as Kuoni withdrew from its consumer-facing business to focus [...]