Issue 53: 23rd November 2012

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    Tripadvisor launches Facebook app

    Tripadvisor and Facebook have further developed their relationship with the launch of an app that links the reviews site to a hotel’s Facebook pages. The app is expected to encourage more guests to leave feedback for hotels as well as using it for research and to make bookings, building the business case for hotels having [...]
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    Middle East sees OTA growth

    Intermediaries are dominating the online market in the Middle East, according to a study by PhoCusWright and Amadeus for Travelport. The largest market within the region was identified at the UAE, which was forecast to be worth USD9.5bn by 2014, up from USD4.8bn in 2011. Online travel agencies are also expected to see growth, with [...]
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    Web of lies

    The veracity of online hotel reviews has been called into question yet again in a recent study which reported that up to 40% of reviews could be fabricated or paid-for postings. The report, from Market Metrix, also warned that monitoring social media might be skewed too much towards the opinion of younger guests, making it [...]
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    Sector displays online knowledge

    The hotel sector in the UK is becoming increasingly internet-savvy. Having embraced revenue management practices, the use of technology alongside mere hoteliers’ intuition has been proven, encouraging further adoption. Delegates at last week’s Deloitte 24th European Hotel Investment Conference in London heard how operators were adding mathematicians and engineers to their staff, but also how [...]
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    Mobile shock to sector

    The move to mobile by UK consumers has surprised many advertisers in the travel sector, according to a report from Google. The study found that the sector for the most part focused on desktop rather than mobile devices when advertising and called for greater awareness of not only how consumers were searching for travel, but [...]