Issue 51: 9th November 2012

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    Burns maps out new landscape

    Both OTAs and hotel brands are going to have to up their game as they seek to build more substantial relationships with consumers to generate genuine brand loyalty and repeat business. And with these changes come lower commissions, and an end to rate parity guarantees, suggests industry expert John Burns. Speaking at the International Society [...]
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    Review of reviews updated

    The ever increasing number of consumer generated user review sites has prompted Dutch agency Olery to launch an updated version of its Review Sites Database. The online aggregator draws together reviews from more than 130 different online sources, including corporate sources as well as community-led online review sites. More than half of the sites are [...]
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    Tracking social media ROI

    Tracking the return on investment on social media remains a challenge. And with few able to grasp at any meaningful metrics, Twitter and Facebook remain off limits for some, consigned to the “not for now” category. There is also the issue that some elements of social media are about public relations and reputation management, rather [...]
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    Travel struggles to sell online

    Despite the substantial sums the travel industry spends on online advertising, it suffers from one of the lowest click through rates of any sector, new research has found. Analysis by agency Wordstream of the ten industries that currently spend the most on advertising online puts the travel sector as the one with the lowest conversion [...]
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    OTAs continue growth

    Third quarter results from OTAs Tripadvisor and Priceline demonstrate how the world of online travel is still growing, but maturing rapidly in some markets. For the future, additional growth – and higher profits – will come from emerging markets, the figures show. Tripadvisor pushed revenues up 9% year-on-year to USD212.7m, while Priceline, owner of booking.com, [...]