Issue 5: 3rd February 2014

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    IHG raises glass to 3D

    Hotels must deliver a global, local and personalised experience if they want to win loyalty from guests, according to a report by InterContinental Hotels Group. The company outlined the ways its brands achieved this ‘3D’ approach, at a time when customer loyalty is more frequently driven by deals than trust. Richard Solomons, IHG CEO, said: [...]
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    Hotels clue into reviews

    Hotels saw an increase in their review scores last year, according to the latest study from TrustYou. The report found that hotels now appreciate the role that reviews played in the customer search and booking process, although are still failing to address frequently-cited customer demands for internet and wifiavailability. Based on a sample of more [...]
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    Accor squeezes Orange

    Accor has named Orange executive Vivek Badrinath as its deputy CEO, effective as of 1 March. Badrinath’s appointment comes as the company is seeking to reinvent itself under its new CEO in addition to working towards its previously-stated goal of increasing its online sales to 50% of total revenue by 2016. Badrinath leaves Orange as [...]
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    Starwood launches smartphone key

    Starwood Hotels & Resorts is trialling virtual room keys which will allow guests to use their smartphones to access their hotel rooms. The technology builds on the group’s existing keycards for loyalty card members using the Aloft brand, who can have the cards mailed to them ahead of their visits and avoid check-in. Guests at [...]
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    Sabre files for USD100m IPO

    Sabre has filed with US regulators to raise up to USD100m through an IPO, after being taken private in 2007. The company said that it would use the funds raised to pay down debt, at a time when the travel sector has been welcomed by the public markets. Sabre’s IPO filing confirmed that the strategic [...]