Issue 44: 21st September 2012

    0

    Parity clarity required

    Recent research shows that hotels frequently sell rooms at cheaper prices via OTAs than those available on their own direct websites. This appears to fly in the face of “best rate” guarantees promised on most direct booking sites, particularly across the websites of the major hotel brands. Recent data from RateGain suggests that in a [...]
    0

    London deals war opens up

    Amazon has decided the timing is right to launch local deals in the UK market. The company, which has been running the service for more than a year in the USA, will initially focus on offering deals in London, in a format that threatens to challenge market leader Groupon. Called AmazonLocal, the service provides consumers [...]
    0

    Greater sharing benefits consumers

    Travel industry IT provider Amadeus launched a new white paper this week claiming that the travel industry could benefit greatly from open source systems, creating new efficiencies and improving customer service. The research suggests that the industry could cut IT costs by 20% if it adopted the more open approach already used in other sectors. [...]
    0

    Commissions under pressure

    Hoteliers like to complain about the high costs of using OTAs and the seemingly exorbitant amounts they have to pay to marketing partners. And as a result, there are constantly looking for new ways to cuts these costs, without losing the marketing reach that OTAs bring. Several new platforms have recently appeared, attempting to recreate [...]
    0

    Social media – where’s the beef?

    Many in the hospitality sector still struggle to see the business benefits of social media. While a presence on Twitter and Facebook is now seen as a necessary marketing effort, few as yet see an effective return on the investment being made. One issue is how to handle a medium that bridges the traditional outbound [...]