Issue 42: November 24 2014

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    Pegasus makes distribution sale

    Pegasus Electronic Distribution (PEDs) has been sold to private equity group HIG Capital for an undisclosed fee. Under what PEDs is calling a ‘recapitalisation’, the company will use the funds to expand at a time when its users require ever-greater customisation. PEDs was owned by Pegasus Solutions. The deal will see Toni Portmann, a technology [...]
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    Google drops Carousel

    Google is reported to have dropped its Carousel display of local search results for hotels, having never officially launched the concept in Europe. The search engine will replace it with listings from Google Hotel Pricing adverts, meaning that, for hotel searches, the results which appear when the page first loads – the so-called ‘above the [...]
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    Twitter becomes booking tool

    Hotel booking site Stayful has launched a service allowing users to book through Twitter, for stays within 30 days. The product sees the social media platform moving from being a marketing tool into the sphere of revenue management. “Hotels want to make sure they book all their rooms, and travellers want a great deal,” said [...]
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    Hotels losing brand ads to OTAs

    Hotels could be losing bookings to OTAs taking “a significant portion of trademark brand advertising” on search engines, according to research by BrandVerity. The study found that while trademark usage by non-brand advertisers was less common on Google and Google Mobile, it was still high on other search engines, such as Bing, Yahoo and AOL. [...]