Issue 4: 2nd February 2015

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    Airbnb to pose revpar threat

    Airbnb could double in size over the next year, and, in the medium term, put pressure on revpar in key cities, according to a study from Barclays. The bank said, despite the planned growth, the platform was likely to remain a leisure player, with businesses continuing to be reluctant to send employees to an Airbnb [...]
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    Germany rules against rate parity

    The Higher Regional Court in Düsseldorf has dismissed HRS’s appeal against an earlier decision to ban the portal from requiring hotel to offer it their best available rates. The move is the latest in a series of rulings throughout Europe that are increasingly putting rate parity clauses under threat. At the end of 2013 the [...]
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    TravelClick gets visual

    TravelClick has acquired Paris-based TVtrip, a provider of video creation and distribution services for hotels, for an undisclosed fee. The company expects the move to help drive conversion for its hotel clients, at a time when new owner Thoma Bravo is looking to build and expand. Jeff Stuek, senior vice president, corporate development, TravelClick, said: [...]
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    Gen Y favours OTA apps

    Gen Y strongly favours OTA apps to those of suppliers, according to a new study from Strategy Analytics. The report puts further pressure on hotels to secure direct bookings, as OTAs continue to dominate with superior technology investment in the mobile sector. The company said that companies such as “Kayak, Airbnb and other OTAs threaten [...]
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    Shire adds price comparison

    Shire Hotels has added a price comparison feature to its own website to try and drive direct bookings. The company said that it was seeing an increase in bookings after including the function, which displays its own rate alongside those of four major online travel agents. The group dynamically compares its rate with those from [...]