Issue 39: 3rd November 2014

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    Skyscanner buys mobile developer

    Skyscanner has acquired Budapest-based mobile developer Distinction for an undisclosed fee. The move will bolster the group’s recent move into the hotel sector, which saw it launch a hotel booking app in August, designed by Distinction. Gareth Williams, Skyscanner's co-founder & CEO, said: “The future of online travel booking is undoubtedly mobile. More and more [...]
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    Hotels relying on guesswork, says study

    Hotels have been criticised for “taking a less strategic approach, fueled primarily by guesswork” when marketing ahead of the holiday season, according to Brightedge’s Industry SERP Report. The report did reassure hotel brands that they were competing more effectively with the online travel agents among tourist destination and landmark-themed content. The study said: “OTAs dominate [...]
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    Social media ‘all pervasive’

    Travellers spend close to three hours a day on social media, according to Accor Asia Pacific’s second Social Media Monitor. Facebook remained the most popular network, although in some markets instant messaging platforms are overtaking it, potentially causing a shift in social media policy for hotels. “Social media has become all-pervasive in the travel industry,” [...]
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    Yelp adds hotels to growing inventory

    Yelp has added hotel booking to its website and apps in the US, with the aid of meta-search brand Hipmunk. The announcement came as Yelp signed two deals in Europe to bolster its offering in the restaurant sector, with acquisitions in France and Germany. The agreement with Hipmunk is part of the expansion of Yelp [...]
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    Accor seeks digital differentiation

    Digital will be the key differentiator in the hotel industry in the years ahead, said Accor CEO Sebastien Bazin at a presentation in London. Dressed in jeans and barefoot, Bazin said: “We are experiencing a pivotal moment in the history and use of technology.” An Accor statement accompanying the event said the company was “reinventing [...]