Issue 37: 4th November 2013

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    OTAs bidding on brands’ keywords

    Online travel agents bid on hotels’ branded keywords “extensively”, according to a report from Brand Verity. The company, which provides brand protection, said that while bidding could be useful when competing with other brands, it could also reduce direct traffic and direct bookings. The study monitored 120 branded keywords in total, covering 12 brands across [...]
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    Expedia adds HomeAway

    Expedia is to trial a partnership with holiday rental brand HomeAway, which will see it include around 10,000 US and Mexican properties in the inventory it displays to customers. The trial is due to begin in 2014, on the company’s US website, in a move which may alienate its hotel suppliers. It is not yet [...]
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    Travelzoo looks to hotels

    Travelzoo reported a USD19m loss in the third quarter after being hit by a USD22m settlement to cover a number of legal disputes over unclaimed property audits. The group, which saw a 4% rise in revenue, said that its combined travel business had grown by 16%. The USD22m charge related to shares of Travelzoo which [...]
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    Consumers wise to last-minute bargains

    Travellers are researching rooms in advance, but waiting until the last minute to book, according to a new study by Sojern. The report came out as Hotels.com reported that 60% of its mobile bookings were made the same day as the stay, suggesting that consumers have been trained to expect better deals at the last [...]
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    TripAdvisor’s tricky transition

    TripAdvisor saw its share price fall by 5% after commenting in its third-quarter results that it expected slower click-based ad revenue growth for the year. The company is making the transition to a meta-search product and said that pricing remained “choppy” as it did so, having previously said that it expected the move to be [...]