Issue 35: 21st October 2013

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    Meeting the mobile Millennial

    Milllennials are loyal and inclined to spend their company’s money on high-end meals, according to a survey conducted on behalf of Expedia. To attract these highly-desirable business travellers, a recent study conducted by Harris Interactive on behalf of Expedia underlines the importance of mobile, both in terms of Wi-Fi and providing mobile booking capacity, in [...]
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    Honey for Hummingbird

    Google has launched Hummingbird, its latest search algorithm, which the group hopes will focus on the meaning of searches, rather than a straight keyword match. For those hoping to feature in search results, this will necessitate a drive towards higher quality content, preferably shared between users. In a blog post, Amut Singh, SVP, Google Search, [...]
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    Expedia drops on Hotels.com reshuffle

    Hotels.com is reported to have undergone a reshuffle of its senior executives, with the president, CFO and VP of strategy thought to have left. News of the restructuring caused one analyst to downgrade parent company Expedia, as concerns grow that it will suffer in the face of competition with other online travel agents. At Hotels.com, [...]
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    TripAdvisor closes on verified reviews

    TripAdvisor has announced a partnership with American Express that will allow card members to log into the site and post verified reviews. The agreement is the closest move yet that TripAdvisor has taken towards verified reviews, previously putting its faith in the wisdom of crowds, despite operators and other online travel agents adopting verification. Under [...]
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    Magnuson takes on CRSs

    Magnuson Worldwide has launched a low cost global hotel reservation system, which it says will see hotels reduce CRS transaction costs by up to 90%. The group said that the flat fee structure and price comparison function would allow hotels to manage and cut costs more easily, challenging the existing offerings. The products is currently [...]