Issue 34: 15th October 2013

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    TripAdvisor drives direct bookings

    TripAdvisor has been named as the dominant marketing channel for driving direct bookings by online marketing company World Independent Hotels Promotion. The study attributed the results to TripAdvisor’s recent strategy decision to work more closely with independent hotels. The conclusion should come as no great surprise given WIHP’s area of specialism, but the study, which [...]
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    Google close to EU settlement

    Google is reported to be close to a settlement with the EU after a three-year-long antitrust investigation. The search engine is thought to have offered to give competitors, and their logos, more space on its results page, and in this way giving consumers the perception that they have greater choice. Joaquin Almunia, vice president of [...]
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    Qunar files for IPO

    Qunar, the travel search engine that runs China’s most popular mobile travel app, has filed for a USD125m IPO on the New York Stock Exchange. The filing indicates not only the ongoing popularity of technology stocks in the US, but the ongoing hopes for China’s online market. Qunar is majority-owned by Chinese search engine Baidu [...]
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    Skyscanner, TripAdvisor move meta

    Venture Capital group Sequoia Capital has taken a stake in Skyscanner Partners, valuing the upstart price comparison site at USD800m. The deal came as TripAdvisor launched its new mobile app and pan-European OTA Odigeo acquired Liligo, illustrating the continuing attractiveness of the meta-search sector. Under the terms of the Skyscanner deal, the company said that [...]
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    Brands show digital consistency

    Best Western and Holiday Inn have been named as the top ranking chains based on use of digital media and advertising by L2. The report illustrated that effective digital strategy can be achieved across the brand spectrum and is not totally reliant on brand name and budget. L2 ranked businesses according to digital “IQ” scores [...]