Issue 31: 24th September 2013

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    Mobile mobilises

    InterContinental Hotels Group has identified the mobile market as one way to slow the march of the online travel agents. The comments were made as Ctrip said that mobile was becoming its primary booking platform, echoing the announcement made by rival eLong earlier this month. Speaking at the Mobile Marketing Summit: Holiday Focus 2013, in [...]
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    Airbnb welcomed in France

    French Airbnb hosts will be exempt from new legal requirements concerning the rental market, as long as they are only renting out their primary residences during the holiday season. The ruling is a welcome change for Airbnb, which has recently seen its hosts come under attack for violating laws in New York, and come under [...]
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    Reviews get good review

    Seventy-nine per cent of consumers now trust online reviews as much as they trust personal recommendations, according to a Local Consumer Review Study. The news came as a separate study revealed that online guest reviews were now a major component of Google’s search results for hotels. The Local Consumer Review Study revealed that “more consumers [...]
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    Accor launches Ibis subscription card

    Accor has launched a paid-for loyalty card for its Ibis brand, offering discounts of 10% on rates at an annual cost of EUR59. The card is the latest move by the company as it battles to increase its direct bookings, a strategy it is willing to invest up to EUR120m to achieve. The group already [...]
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    Priceline adds sponsored listings

    Priceline has joined Expedia, Orbitz and Travelocity in offering sponsored listings, a product that gives the highest bidder top ranking in hotel searches. The move is the latest by the online travel agent to leverage traffic to its site in a market which is becoming increasingly competitive, at a cost to hotels. Craig Schickler, VP [...]