Issue 26

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    When viral goes bad

    Langham Hotel International has apologised after releasing series of videos promoting the Langham Place Mongkok, which were described by some members of the local community as racist. The campaign highlighted the issues around social media campaigns, which have the potential to reach beyond the target audiences and cause offense. In the case of the Langham [...]
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    Google through the looking glass

    Google has often been accused of being able to see into the future – for the hotel sector this is tinged with fear – but for now it seems content to augment the present. The company has announced new technology from its Project Glass division, which could provide the user with head-up display-style visuals with [...]
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    Flash follows luxury

    Hotels which have used flash sales sites to fill rooms have found them disappointing and would not use them again, according to a survey by TravelClick. While many operators are reluctant to suffer the cost to themselves or their brands of using flash sites, there have been signs that the luxury end of the sector [...]
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    Wyndham cranks up distribution

    Wyndham Hotel Group has launched two new online management tools for its owners, alongside mobile websites for its hotel brands. The company, which has hailed signs of a recovery in the franchise business, is using the new products as part of efforts to drive direct business and prove its worth to existing and potential owners. [...]
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    Google under rising industry attack

    Expedia, TripAdvisor and Amadeus have joined calls on EU antitrust regulators to end what have been described as anti-competitive practices by Google. The probe is looking into claims that Google is manipulating search results and promoting its own services above those of others, but the rise in complaints has led some observers to comment that [...]