Issue 23

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    Room Key builds roster

    Trust International, the reservation and distribution group, was reported to be on the verge of signing up with Room Key. The speculation came after Preferred Hotel Group became the latest company to offer its inventory on the platform, as Room Key looks for “like-minded partners for growth opportunities”. Trust International’s managing director Richard Wiegman is [...]
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    Choice strengthens best rate guarantee

    Choice Hotels has followed InterContinental Hotels Group’s recent move by strengthening its best rate guarantee as part of efforts to driver customers to its brand-dot-com website. The decision is part of on-going moves by hotel operators to encourage direct bookings and to seek to dissuade consumers from the widely-held belief that the cheapest rates are [...]
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    Value of reviews grows

    Expedia announced last week that it had overhauled its hotel reviews feature, adding the ability to access reviews along interest lines. The news came as both Kayak and Wyndham Hotel Group revealed that they were integrating hotel reviews from TripAdvisor into their sites. The decisions indicated the growing requirement for reviews on websites, particularly those [...]
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    Hilton drops Orbitz

    Hilton Worldwide has seen its prominence on Orbitz Worldwide fall after deciding not to renew its preferred supplier contract with the online travel agent. Orbitz will continue to list some Hilton properties. The move suggested that, despite the success of Orbitz, Hilton was choosing instead to focus on its brand-dot-com site, aided by the recovery [...]
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    Operators continue OTA fightback

    Hotel operators are taking an increasing strong stand against what they see as the more damaging aspects of third-party sellers. Online travel agents and discount retailers such as Groupon responded to criticism by drawing attention to their role in driving technological innovation and bringing customers to unbranded hotels and small chains. The debate was played [...]