Issue 22: 24th June 2013

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    Housetrip launches rewards programme

    Housetrip has announced the introduction of a rewards programme, promising a free night for every 10 booked. The scheme, reminiscent of that run by Hotels.com, was launched as fellow holiday rental site Airbnb is increasingly coming under attack in a number of jurisdictions around the world. Housetrip claims that the scheme was a first for [...]
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    Retail sector inspires travel

    Travel companies are being held back by being unable to replicate “the Amazon experience”, according to a webinar hosted by PhoCusWright. Attendees were told that the sector should be looking to retail and the leisure market for inspiration and one-click shopping, or risk alienating the consumer. In a presentation on The Future of Travel Distribution: [...]
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    Travelocity shedding assets

    Travelocity has announced that it is selling Travelocity Business and car-hire broker Holiday Autos. Travelocity is increasingly focusing on its core brand while competition between the online travel agents becomes ever more intense and it moves increasingly out of the public eye. BCD Travel, a provider of travel management services for businesses globally, acquired Travelocity [...]
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    Facebook hails Tripadvisor

    In a newly published best practice case study, Facebook has hailed Tripadvisor’s use of its Open Graph facility, which encourages greater engagement of consumers. Users had 27% higher engagement on TripAdvisor when logging-in through Facebook, underlining the potential of the technology to those in the sector. Open Graph allows companies to integrate their apps within [...]
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    Marriott’s move to attract millennials

    Marriott International has launched a marketing campaign for its eponymous brand, which it says will “reflect the lifestyle of the next generation of travellers”. The multimedia campaign, under the banner “Travel Brilliantly” is intended to portray the brand as a leader of innovation, at a time when hotels are competing for the millennial market. The [...]