Issue 22: 16th June 2015

    0

    Instagram adds ‘shop now’ button

    Instagram, which was acquired by Facebook in 2012, has announced plans to test a number of additional options for accounts, including a ‘shop now’ button and links to third-party sites. The move marks further efforts to monetise the image-sharing site following the launch of selected advertising 18 months ago. Instagram said that its adverts had [...]
    0

    Suppliers favoured on metasearch

    Consumers favour suppliers over online travel agents when booking through meta-search engines, according to a study by Koddi. The findings will provide reassurance for suppliers, which have started to fight back against the meta-search engines, lead by the airline industry. Koddi, which describes itself as reporting and bid automation platform for Google Hotel Price Ads, [...]
    0

    Lufthansa adds GDS charge

    Lufthansa has announced plans to add a EUR16 charge to bookings made through indirect booking channels rather than through its direct routes, from 1 September. The move prompted speculation that hotel suppliers could follow suit in the drive to push direct bookings. Shares in Amadeus saw their sharpest daily fall in five years – of [...]
    0

    ‘Conversion lift’ for strong images

    A study commissioned by Expedia has confirmed that strong images can aid conversions. In the week that Instagram announced plans to monetise its image-based site, the quality of visuals being presented to the consumer has never been more important. Research commissioned by the online travel agency used technology called electromyography to gauge people’s eye gaze [...]
    0

    SiteMinder buys Globekey

    Cloud platform SiteMinder has acquired Asia-based online reservation systems provider Globekey for an undisclosed fee. SiteMinder said that the deal would “significantly” increase direct bookings from within Asia, especially in Globekey’s primary markets of Indonesia and Thailand. Globekey will continue to operate as a separate brand. The company launched in 2000 offering an Internet booking [...]