Issue 20: 10th June 2013

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    Disney’s personalised Kingdom

    Walt Disney Parks and Resorts is to launch a wearable computer, integrated into a wristband, to connect visitors to its services. The band will, the company says, allow it to create a more personalised experience for visitors when it is trialed at its Florida resort. The wristbands, called MagicBands, use both Bluetooth and RF technology [...]
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    Google ad add-on

    Google is testing a new product which will make it possible to add images to its paid adverts. For those paying for space on the search engine’s result pages, the new offering encourages more engagement, but also means that organic placements will be pushed further down the page. Changes to Ad Extensions have allowed the [...]
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    Triptease caring about sharing

    Tripadvisor is facing competition in the reviews space from a new launch that promises to promote greater sharing of reviews in the sector. Triptease will, says its founder, “disrupt the market with a more hotel-friendly model”, with reviews which link back to the hotel, rather than to online travel agents. Triptease users create image-based reviews, [...]
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    Accor launches PA in your pocket

    Accor has launched an iPad app for business travellers which it says will allow them to book stays as well as creating their own interactive travel planner. The app is the latest move by the group to sell itself as a technological innovator, but may be replicating services which travellers already have access to on [...]
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    Priceline dominates Tripadvisor meta-search

    Priceline is dominating Tripadvisor’s new meta-search product in the US, according to a report from Macquarie. The bank said that Priceline’s bidding was “aggressive”, with the group’s brands appearing most often in the top paid ad slot, emphasising the challenge that hotels face in competing for visibility not just in search, but in the entire [...]