Issue 2: 18th January 2016

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    Ctrip goes to India

    Ctrip has made a USD180m investment in India-based online travel agent MakeMyTrip. The move is the latest in a series of acquisitions for Ctrip and comes as the company’s domestic market of China comes increasingly under pressure. The investment was made via convertible bonds. In addition, MakeMyTrip has granted Ctrip permission to acquire MakeMyTrip shares [...]
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    Loyalty ‘historically low’

    Hotel guests are suffering from a “lack of brand attachment”, with loyalty “historically low”, according to a study commissioned by Sabre Hospitality Solutions. The company said that a small increase in loyalty could translate into revenue growth and called on operators to personalise their programmes. A study created for the group by Forrester found that [...]
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    Ascott lists on Alitrip

    Serviced apartment operator The Ascott has announced that it will list its properties on Alitrip. The move follows last year’s investment in China-based sharing platform Tujia.com, as the company pursues growth in China. Lee Chee Koon, Ascott’s CEO, said: “Ascott is delighted to be the world’s first serviced residence company to form this global partnership [...]
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    BYO technology to Holiday Inn

    InterContinental Hotels Group has updated its Holiday Inn Express brand, with new features including smart TVs allowing guests to stream from personal devices. The company said that the changes had been made based on guest feedback, to meet the changing needs of today’s “Smart Travellers”. IHG said that the upgrades would allow “guests to enjoy [...]
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    Hotels fail keyword search

    Expedia was named as the most popular branded search term for US travellers planning their next trip, according to a study by SimilarWeb. No hotel brands featured in the Top 10, as online travel agents’ marketing spend keeps them front of the consumers’ mind. Expedia emerged as the most searched travel term online, generating 32.7 [...]