Issue 19: 3rd June 2013

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    Making social work

    Thomson and Thomas Cook have been named amongst the top 10 brands in the UK in a list measuring brand engagement in the social media space compiled by Headstream, a specialist social media agency. Hotel brands failed to place anywhere in the list, as the sector’s operators continued to struggle to make social media work [...]
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    Aloft hails self check-in

    Starwood Hotels & Resorts brand Aloft has reached 10,000 users of its Smart Check-In programme. The product is in line with Aloft’s technology-driven brand values and is also used to enhance Starwood loyalty scheme, being open only to Starwood Preferred Guest members. The programme, which is currently only available in five hotels, allows customers to [...]
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    Accor exec’s TripAdvisor misadventure

    Accor said that it regretted the “initiative” of one of its executives in posting favourable reviews for its hotels under a pseudonym on TripAdvisor. Communications manager Peter Hook also posted critical reviews about rivals. His actions emphasised both the importance of reviews to the sector and the danger of relying on them. Hook, who described [...]
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    Caring about sharing

    Airbnb is likely to see its activities declared illegal in Berlin and Quebec, following last week’s ruling in New York that saw a host fined for violating city laws. The company has said that it would fight to defend its business, as the ‘shared economy’ grows and peer-to-peer businesses challenges the more traditional players in [...]
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    Private practice

    The challenge all hotel operators face concerning shared information is doing the right thing, delegates at the Travel Distribution Summit Europe in London were told. Social media has encouraged people to share more than ever before and hotels must work to find the best ways to use this data, without consumers feeling exploited. RJ Friedlander, [...]