Issue 19: 26th May 2014

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    Points for likes

    Marriott International has announced an innovative strategy to drive interest in its social media efforts. In a new development, the company is to offer loyalty club points for sharing content about the company on social media, a strategy clearly designed to increase visibility of, and engagement, with its social media presences. In an effort to [...]
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    Sabre takes Travelocity hit

    Sabre’s first results since its IPO saw the company hit by the loss of Travelocity, with revenue flat and Ebitda down. Despite this the company was confident that it would exceed targets for the full year and said that the loss of Travelocity would mean lower costs and greater profitability. Travelocity remains part of Sabre, [...]
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    Hotels ‘held hostage by TripAdvisor blackmailers’

    The British Hospitality Association has warned that hotels are at risk of being blackmailed by guests with the threat of bad reviews. The warning came despite moves by TripAdvisor to be more hotel friendly as it makes the transition towards being a meta-search product. Martin Couchman OBE, deputy CEO, British Hospitality Association, who is in [...]
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    Competition up as travel rebounds

    The view of the online booking sector continued to lack clarity this week, as one study reported a jump in bookings through online travel agents while another pointed to the sector as losing market share. The message behind both studies was that travel is on the increase and hotels should take advantage of consumers looking [...]
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    TripAdvisor makes restaurant move

    TripAdvisor has acquired LaFourchette, the leading internet and mobile restaurant reservation system in France, Spain and Switzerland, for an undisclosed fee. The acquisition was the second such deal outside the hotel sector in recent weeks, indicating that the company is looking to expand into all aspects of the hospitality industry. LaFourchette has over 12,000 properties [...]