Issue 18

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    UK leads Europe towards saturation

    The UK leads Europe in terms of online travel penetration, according to PhoCusWright’s latest European Online Travel Overview. The study found that the size of the UK’s total travel market made it the largest in Europe, with 28% of total European online leisure/unmanaged business travel gross bookings in 2010. However this share is set to [...]
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    Hotels showing Pinterest

    Hotels are increasingly expanding their social media remits to include Pinterest, the “online pinboard”. The website is described as a way for users to graphically display their interests – by creating and managing theme-based image collections. Its rapid expansion means that hotels must now consider their position towards it alongside other offerings in the social [...]
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    Expedia builds presence in China

    Expedia has signed a deal with China Southern Airlines, giving it access to the airline’s fares and inventory. The agreement is the second in recent months for Expedia with an Asian airline, coming after the company’s high profile exclusive deal with leading low cost carrier AirAsia late last year. This growing presence in China marks [...]
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    Starwood aims to win “loyalty arms race”

    Starwood Hotels & Resorts has announced plans to invest around USD25m to enhance its loyalty programme, Starwood Preferred Guest. The changes will include features such as rolling 24-hour check-in and check-out times and personal travel assistants. The move will enhance the group’s already award-winning programme, as the company seeks to leverage its strength in loyalty [...]
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    TripAdvisor and the madding crowds

    TripAdvisor has fallen foul of the UK’s Advertising Standards Agency, which has ruled that in future advertising it must not claim or imply that its reviews are from real travellers, or are honest, real or trusted. The company protested that the ruling flew “in the face of common sense”. The decision only affects future advertising [...]