Issue 18: 27th May 2013

    0

    TrustYou adds reviews

    TrustYou has launched a new product which will allow agents to view hotels’ user generated rankings across all guest-review platforms. The app means that reviews will take on even greater importance, as travel agents will now be influenced by rankings over which hotels to recommend to customers. The TrustYou Sabre Red App allows travel agents [...]
    0

    Tripadvisor warns on apps

    Hotel operators must think carefully before deciding to create an app, according to a new study from Tripadvisor. The report cautioned that the cost of development meant that hotels should delay until they had a strong base of business guests and repeat visitors, with a mobile-optimised website making a more practical alternative. Tripadvisor quoted research [...]
    0

    Points don’t mean prizes

    Only 15% of consumers in the UK believe strongly that there are benefits to being loyal to their favorite brands, according to a report by Epsilon. The company found that good quality products and services were the top drivers of loyalty, calling into question the recent push by hotel operators to differentiate themselves through their [...]
    0

    GDS remains in favour

    GDS bookings have continued to see growth this year, with both Amadeus and Travelport reporting increased bookings in the first quarter as they further diversified their operations. A report from Pegasus Solutions forecast continuing increases for the rest of the year, as the GDSs continued to prove their worth as distribution channels. Amadeus continued to [...]
    0

    Choice sets out technology manifesto

    Choice Hotels International has appointed a chief technology officer, making clear its intent to use technology to set itself apart from other branded hotel companies. The company said it would focus on cloud-based technology, mobile and big data, at a time when hotel operators are starting to realise that their technology based systems are part [...]