Issue 17

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    Accor launches location-based app

    Accor has announced the launch of a location-based Facebook application, A|Club Places, for its loyalty programme. This gives users the chance to earn badges on check-in at any of the group’s hotels, in a manner reminiscent of Foursquare. Checks-in may also be viewable on the member’s Facebook page if they allow it, helping to build [...]
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    TripAdvisor adds analytics

    TripAdvisor is trying hard to improve its relationship with hotel owners with the launch of a new analytics service to provide hard data on their online reputation and help them to improve customer service. The company said that TripAdvisor Management Dashboard would summarise a business's performance on the site “at a glance”, allowing them to [...]
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    Mobilising in Africa

    Travelport has announced an agreement with Satguru Travel & Tourism enabling the GDS to grow its African network from 27 to 41 countries. The deal comes at a time when flight bookings are increasing across the continent and the hotel sector is also building its presence. Those wishing to sell rooms are increasingly turning to [...]
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    No billboard for IHG

    The recently releases HSMAI study ‘Distribution Channel Analysis: A Guide for Hotels’ calls into question the validity of the so-called Billboard Effect – a claim by OTAs that being listed on their systems ultimately leads to increased direct bookings. Buried in a comprehensive overview of hotel distribution is previously confidential company data that shows that [...]
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    Google goes public over privacy

    Privacy has been at the top of the online agenda over the past week, with Facebook’s just launched IPO, Twitter’s country-specific censorship policy and Google’s radical change in its privacy policies. The latter is particularly expected to have the most far-reaching consequences, given the company’s dominance in many aspects of online life. However, Google is [...]