Issue 16: 5th May 2014

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    Priceline sticks with Google

    Google remains the most important source of traffic for Priceline, according to the online travel agent’s CEO. Darren Huston said that advertising on social networks such as Facebook and Twitter had largely failed to deliver, suggesting that a different approach is required. In an interview with Bloomberg, Huston said: “For Facebook and Twitter, we have [...]
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    FTC to sue Wyndham

    A federal judge had ruled that the US Federal Trade Commission can sue Wyndham Worldwide  over alleged poor data security. The decision is likely to mean an increase in the number of lawsuits relating to hacking, an area in which the hotel sector is notoriously vulnerable. US District Judge Esther Salas denied Wyndham’s motion to [...]
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    Customers turn to friends

    Consumers trust and use online review sites less since 2013, according to a study produced by BDRC Continental. The report pointed to an increased reliance on recommendations from friends, as the role of social media in booking looked set to increase. BDRC Continental’s Holiday Trends 2014 found that, of the around 1,000 adults questioned in [...]
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    Airbnb in court, encroaching on budgets

    Airbnb has called on a judge in New York to block the state’s attorney general’s subpoena for information from the company about its hosts. The company’s latest legal battle came as a report from Boston University claimed that Airbnb was taking revenue from the budget sector. The New York Times reported that Airbnb had attacked [...]
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    Google bolsters hotel search

    Google is reported to have licensed meta-search engine Room 77’s software. The deal has lead to increased speculation that Google is planning to expand its offering in the hotel sector to direct sales, rumours which have been building since the launch of Hotel Finder. According to a letter seen by Bloomberg, Room 77 co-founder and [...]