Issue 14: 20th April 2015

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    Google’s mobile-friendly fire

    Google is about to make changes to its search algorithms which will mean better placement for sites deemed mobile-friendly. The past year has seen a rush to mobile from both the global hotel operators and the online travel agents. Beginning on 21 April, Google will expand its use of mobile-friendliness as a ranking signal. The [...]
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    Apple Maps adds reviews

    Apple Maps is reported to have added reviews from TripAdvisor and booking.com, after three years of Yelp being its sole review partner. Improving the service has been a priority for the company’s CEO, and the latest move indicates that it is set on proving it did not make a mistake when it dropped Google Maps [...]
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    Operators’ ‘loyalty beyond reason’

    InterContinental Hotels Group, Starwood Hotels & Resorts and Wyndham Hotels Group have all announced enhancements to their loyalty programmes. The move is the latest salvo in the battle between the global hotel operators to create the most attractive programmes at a time when JD Power reports that guests’ priorities are earning and redeeming rewards. InterContinental [...]
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    Bravofly Rumbo goes Lastminute

    Bravofly Rumbo, which acquired Lastminute.com from Sabre for USD120m at the beginning of the year, is to change its name to Lastminute.com. The news came as the group announced its latest results, which saw 19.3% growth in revenues to EUR147.0m in 2014, driven by its meta-search business and recent acquisition. The group said it was [...]
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    Travel apps mostly forgotten

    Travel and holiday apps are the most-forgotten apps downloaded, according to a study by Google, which called for greater engagement. The study was released as the travel sector is continuing to invest heavily in developing apps, with hotel operators frequently linking them to their loyalty programmes. Google’s report found that, of those people who had [...]