Issue 13

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    HADT returns on Friday January 13th

    Hotel Analyst Distribution & Technology is taking a break over the holiday season and will return in the New Year. The next HA D&T Perspective will be on Friday January 13th.
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    Twitter launches brand pages

    Twitter has become the latest social media website to seek to appeal to the business community, with the launch of Twitter brand pages. The move comes weeks after Google announced Google+ for Business, as companies look for more focused ways to gain visibility on social media. Early estimates from those following Google at BrightEdge suggest [...]
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    Hotel chains at the rear of the pack

    Hotel chains are the lowest performing segment of UK travel websites, according to the latest eTravel Benchmark results from eDigitalResearch. Topping the table were holiday camps and self-catering websites, which dominated the top 10. The results will come as a wake-up call to hotel chains, who in particular came criticism for failure to communicate with [...]
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    Call my bluff

    A member of The Jetset Travelworld Group said last week that online travel agents had “hit a ceiling” and the click-and-call model was in the ascendant. The comments would seem to oppose current thinking, particularly given the battles between hotel operators and OTAs, but evidence from around the world suggests that click-and-call may be growing [...]
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    Expedia speculates to accumulate

    Estimates compiled by Kantar Media have revealed that Expedia (at $92m) was the fourth-highest spender on global search engine marketing on Google for the period between January and September this year. Expedia is the highest-spending travel company on the list, with only IAC, Amazon and AT&T ahead of it, underlying the group’s current strategy of [...]
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    TUI Travel to pursue online business

    TUI Travel last week reported a 9% increase in revenue to £14.7bn for the year to 30 September, with operating profits up 18% to £471m. The company attributed the growth to "increased sales of differentiated and exclusive products, with online being the biggest channel". The group is planning to further build its online brands and [...]