Issue 13: 14th April 2013

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    HRS agrees deal as corporate travel builds

    HRS and GetThere have agreed a distribution deal which will add 250,000 hotels on the HRS system to the Sabre brand. The move will add more options for GetThere’s global corporate client base at a time when business travel spending is showing signs of increasing. GetThere said that it was visited each month by 5 [...]
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    TripAdvisor’s value ads

    TripAdvisor has launched a new advertising product that will only charge the advertiser once ads have been actually viewed by the user. The move will make TripAdvisor a more attractive destination for advertising budgets, as the brand should be able to prove that it can deliver more accurate page impressions. The new product, called a [...]
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    Mobile to outstrip web revenue at IHG

    InterContinental Hotels Group is reported to have forecast that its mobile revenue will overtake web revenue in the next few years. The company is looking at incorporating its re-vamped loyalty scheme into its apps, a move that should further differentiate it from the online travel agents, who currently dominate mobile bookings. Michael Menis, VP of [...]
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    Operators continue search struggle

    Online Travel Agents continue to dominate both paid-for and natural search listings, according to a new research report from Greenpoint. There were some signs of hope for operators, particularly in the realms of social media, as they used platforms such as Facebook to build brand presence, although integrated search performance remained poor. The study reported [...]
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    Kayak delivers the goods

    Kayak increased its advertising spend by 30% in 2012, helping to drive profits up as the group raised its profile. The company’s merger with Priceline is currently delayed while the UK’s OFT investigates the deal, which, should it be cleared, is expected to further bolster the brand’s standing. For 2012, Kayak saw its net profit [...]