Issue 12: 30th March 2015

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    Google makes itself hotel-friendly

    Google has launched Hotel Ads, a format designed specifically for hotel searches which it says will drive conversions. The changes follow a study from Evercore last September which reported that the search engine would level the search playing field in travel “like we have never seen before”. Hotel Ads are available across Google Search, Google [...]
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    Best rate guarantees ‘unenforceable’

    Best rate guarantees are ‘unenforceable’ and potentially in breach of competition law, a seminar in London was told earlier this month. The comments came after a series of rulings in Europe which are putting rate parity clauses under threat. At a seminar organised by ETOA, the European Tourism Association, Neil Baylis, competition partner, K&L Gates [...]
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    Ctrip’s fast track to growth

    Ctrip said that it would continue to invest in rapid expansion as it sought to dominate the online travel market in China. The company said that this year it would see it take on competitors in the lower end of the market. In 2012 the group set a target of growing its total transaction value [...]
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    TripAdvisor takes service credit

    Hospitality businesses are responding to TripAdvisor reviews and have made changes as a result of comments, according to a new study from the company. The study also found that 82% of respondents felt that online review sites such as TripAdvisor have had a positive impact on the hospitality industry and service standards. “Reviews have become [...]
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    Filling the virtual wallet

    Travelclick has extended its partnership with Google to enable mobile web bookings using Google Wallet for Google Hotel Ads customers. The move came shortly after the launch of Apple Pay, which has so far seen only limited take-up, potentially calling into question the potential of virtual wallets. At Travelclick, the expansion of “one-click” mobile bookings [...]