Issue 12: 24th march 2014

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    French last-minute app gets funding

    VeryLastRoom, the France-based last minute hotel app, has announced that it has raised USD1.2m in funding. The news comes just over a month after HotelTonight announced that Barry Sternlicht, CEO of Starwood Capital, had invested an undisclosed amount in the group, marking the coming of age of the same-day mobile booking market. VeryLastRoom was founded [...]
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    Priceline makes local buy

    Priceline is reported to have acquired Qlika, an Israel-based “micro-location” ad campaign startup, for an undisclosed fee. It is thought that Qlika will be used to support Priceline’s Agoda brand in its expansion into the Asia Pacific region. Details on the deal were scant, with rumours putting the price at anywhere between USD3m and USD20m. [...]
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    Asia-Pacific drives mobile bookings

    Mobile travel bookings in China, Japan and India will rise from USD4.6bn in 2012 to USD18.7bn in 2015, according to PhoCusWright. The data illustrates how the region is outpacing the EU in terms of mobile bookings, making it an important location for hotels to focus their mobile offering. According to PhoCusWright’s Global and Asia Pacific [...]
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    Trivago pays for reviews

    Trivago has offered to pay guests for hotel reviews, a move which it says will result in 'comprehensive and authentic' reviews on its site. Hoteliers have the opportunity to pay to join the reviews programme, a move which Trivago said would increase visibility on the site and give “extensive, unbiased feedback on the hotel”. The [...]
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    Content king for bookings, says HRS

    Improving content on hotel websites is key to securing bookings, according to a white paper produced by HRS. The study found that that doubling the number of photographs can increase a hotel’s conversion “several times over” and even a full, rather than partial, property description can increase conversion “significantly”. The report was aimed at travel [...]