Issue 11: 23rd March 2015

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    Hotels losing trademark bidding

    Hotels are continuing to lose out to intermediaries bidding on their trademarks, according to a report from Brand Verity. The study found that the recent M&A activity from the online travel agencies was likely to have an impact on the search landscape. The report looked at a number of different industries. It found that, in [...]
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    Starwood’s Uber deal

    Starwood Hotels & Resorts has partnered with Uber to offer members of its SPG rewards programme the chance to earn points when they use the taxi service. The move is the latest in an escalating battle by the global hotel operators to drive loyalty with an ever-widening array of ways to earn and spend points. [...]
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    HomeAway welcomes Airbnb IPO

    HomeAway’s CEO welcomed rumours of an IPO for sharing economy rival Airbnb, pointing to the lack of scrutiny that the company underwent in the private sector. Brian Sharples described Airbnb operating “where it’s illegal to operate” and said that HomeAway would continue to differentiate itself from its competition. Speaking at the Piper Jaffray Technology, Media [...]
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    Hold firm on price, hotels told

    Hotels benefit from having a consistent pricing strategy, not a reactive one, according to a study by the Cornell Center for Hospitality Research. The report said that hotels needed to couple pricing strategies with creating distinct products to attract guests, seemingly supporting the recent growth in the number of brands in the sector. The report [...]
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    Relais & Châteaux joins swap shop

    Relais & Châteaux has become the latest hotel group to join HotelSwaps, the room exchange programme. HotelSwaps, which describes itself as the hotel industry’s answer to the sharing economy, allows hotel owners and managers to swap their empty rooms for free stays at other hotel members around the world. HotelSwaps estimated that each year, over [...]