Issue 11: 14th March 2016

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    Operators face direct challenge

    The rise of mobile booking is the next key battleground for consumers, delegates at this year’s International Hotel Investment Forum in Berlin heard. The global operators continued to push their own strategies to drive up direct bookings, through reliance on best rate guarantees and their loyalty programmes. Terri Scriven, industry head, hospitality, Google, said: “Over [...]
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    Trivago makes direct buy

    Trivago has acquired cloud-PMS system Base7booking, which it said would allow hoteliers to “keep control over their bookings and retain their entrepreneurial freedom”. The meta-search engine said that, once the product was integrated, it would be “the easiest way to drive direct bookings to a hotel”. Trivago said that the deal, for an undisclosed fee, [...]
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    Leading Hotels delves the funnel

    Leading Hotels of the World is launching a “discovery tool” to help consumers plan their travel by making recommendations. The company is the latest to enter the planning arena, joining the online travel agents and Airbnb as they seek to secure the customer ever-earlier. The Leading Hotels of the World has collaborated with WayBlazer to [...]
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    Expedia launches Conversations

    Expedia has launched Expedia PartnerCentral Conversations, a new tool which allows guests and hoteliers to communicate with each other. The launch marks a move away from the online travel agents retaining their hold over the guest during the stay, a cause of much complaints from hoteliers. Expedia PartnerCentral Conversations allows guests to start a conversation [...]
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    Hotel websites snooze, lose

    Hotel websites are at risk of falling down the Google rankings because they are too slow, according to a study by Ryan Solutions. The report came as hotels increase their efforts to push direct bookings, a drive less likely to succeed if their websites are pushed out of the rankings by the nimble online travel [...]