Issue 11: 18th March 2014

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    Priceline dominates emerging markets

    Priceline.com dominates paid search in emerging markets, according to a Piper Jaffray survey. The company did find however that Expedia was increasing its investment in the area and was the only real competition for Priceline. The survey in February 2014 of the two companies’ search engine marketing placements for hotels in 34 emerging markets in [...]
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    VAT decision backs intermediaries

    A judgement by the UK’s Supreme Court in favour of Secret Hotels has clarified the company’s role as agent, rather than a principal. The sector is now looking to the ruling to mean that agents are not liable for VAT and that therefore those offering dynamic packaging will not face the tax. The decision means [...]
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    Worldhotels latest to loyalty trend

    Worldhotels has announced that it is launching a loyalty programme on 24 April, across its estate of 500 independent hotels. The launch of the scheme, which the company describes as the “first all-virtual global loyalty programme” illustrates the important of loyalty across the sector, even outside the world of formal hotel chains. Worldhotels’ chief marketing [...]
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    TravelClick mooted for USD800m sale

    Genstar Capital is reported to be preparing to sell TravelClick, with a figure of around USD800m mooted.   It is thought that the company will be put up for auction on behalf of the private equity owner, at a time when TravelClick is facing ever-increasing competition. Genstar had previously attempted a more conventional sale of the [...]