From the monthly archives: "March 2016"
    0

    Operators face direct challenge

    The rise of mobile booking is the next key battleground for consumers, delegates at this year’s International Hotel Investment Forum in Berlin heard. The global operators continued to push their own strategies to drive up direct bookings, through reliance on best rate guarantees and their loyalty programmes. Terri Scriven, industry head, hospitality, Google, said: “Over [...]
    0

    Trivago makes direct buy

    Trivago has acquired cloud-PMS system Base7booking, which it said would allow hoteliers to “keep control over their bookings and retain their entrepreneurial freedom”. The meta-search engine said that, once the product was integrated, it would be “the easiest way to drive direct bookings to a hotel”. Trivago said that the deal, for an undisclosed fee, [...]
    0

    Leading Hotels delves the funnel

    Leading Hotels of the World is launching a “discovery tool” to help consumers plan their travel by making recommendations. The company is the latest to enter the planning arena, joining the online travel agents and Airbnb as they seek to secure the customer ever-earlier. The Leading Hotels of the World has collaborated with WayBlazer to [...]
    0

    Expedia launches Conversations

    Expedia has launched Expedia PartnerCentral Conversations, a new tool which allows guests and hoteliers to communicate with each other. The launch marks a move away from the online travel agents retaining their hold over the guest during the stay, a cause of much complaints from hoteliers. Expedia PartnerCentral Conversations allows guests to start a conversation [...]
    0

    Hotel websites snooze, lose

    Hotel websites are at risk of falling down the Google rankings because they are too slow, according to a study by Ryan Solutions. The report came as hotels increase their efforts to push direct bookings, a drive less likely to succeed if their websites are pushed out of the rankings by the nimble online travel [...]
    0

    Choice continues direct drive

    Choice Hotels International said that it would continue to invest in its Skytouch distribution and marketing division, commenting that it expected it to “no longer be a drag on earnings” by 2017. The comments came shortly after the company relaunched its loyalty programme and confirmed the launch of a vacation rentals platform. Speaking at the [...]
    0

    Hilton drops ‘hated’ cancellation fee

    Hilton Worldwide has announced that it will drop its USD50 cancellation fee after discovering that “customers hated it”. The news came as the group’s CEO said that its global marketing campaign to push direct bookings was “off the charts”. Last November saw the group trial the fee, which saw guests charged USD50 for cancelling a [...]
    0

    India OTA raises USD250m

    Ibibo, which owns hotels booking engine Goibibo, has raised USD250m in a funding round. The company said it would use the money to extend its leading position and invest in further technology innovations. Ibibo Group said its parent, South African Internet and media company Naspers, would invest USD250m in the company to expand its presence [...]
    0

    Corporates move to alternatives

    A GBTA Foundation survey of business travellers in the UK, Germany and France found that three out of five had used a traditional channel to make bookings, while a similar number had used an alternative channel. The study, sponsored by Concur, found that, when booking through alternative channels, customers were looking for better pricing, the [...]
    0

    Booking fails to register trademark

    The Priceline Group’s efforts to get Booking.com registered as a trademark have failed, after the patents office ruled it “too generic” in the context of the business. Booking.com appealed in 2014 after refusal to register four variations of the URL, arguing that the name conveyed more than a generic term for reservation services. The Trademark [...]