From the monthly archives: "June 2013"
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    Issue 22: 24th June 2013

    Marriott’s move to attract millennials Marriott International has launched a marketing campaign for its eponymous brand, which it says will “reflect the lifestyle of the next generation of travellers”. The multimedia campaign, under the banner “Travel Brilliantly” is intended to portray the brand as a leader of innovation, at a time when hotels are competing [...]
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    Housetrip launches rewards programme

    Housetrip has announced the introduction of a rewards programme, promising a free night for every 10 booked. The scheme, reminiscent of that run by Hotels.com, was launched as fellow holiday rental site Airbnb is increasingly coming under attack in a number of jurisdictions around the world. Housetrip claims that the scheme was a first for [...]
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    Retail sector inspires travel

    Travel companies are being held back by being unable to replicate “the Amazon experience”, according to a webinar hosted by PhoCusWright. Attendees were told that the sector should be looking to retail and the leisure market for inspiration and one-click shopping, or risk alienating the consumer. In a presentation on The Future of Travel Distribution: [...]
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    Travelocity shedding assets

    Travelocity has announced that it is selling Travelocity Business and car-hire broker Holiday Autos. Travelocity is increasingly focusing on its core brand while competition between the online travel agents becomes ever more intense and it moves increasingly out of the public eye. BCD Travel, a provider of travel management services for businesses globally, acquired Travelocity [...]
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    Facebook hails Tripadvisor

    In a newly published best practice case study, Facebook has hailed Tripadvisor’s use of its Open Graph facility, which encourages greater engagement of consumers. Users had 27% higher engagement on TripAdvisor when logging-in through Facebook, underlining the potential of the technology to those in the sector. Open Graph allows companies to integrate their apps within [...]
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    Marriott’s move to attract millennials

    Marriott International has launched a marketing campaign for its eponymous brand, which it says will “reflect the lifestyle of the next generation of travellers”. The multimedia campaign, under the banner “Travel Brilliantly” is intended to portray the brand as a leader of innovation, at a time when hotels are competing for the millennial market. The [...]
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    Issue 21: 17th June 2013

    Tripadvisor joins OTAs With its latest redesign, Tripadvisor has relaunched itself as a hotel price comparison search engine. The site has now integrated reviews and pricing in the same window, eradicating pop-ups and bringing Tripadvisor closer than ever to being a traditional online travel agent. Read more Accor joins Expedia ETP programme Expedia announced [...]
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    eDreams rapped over transparency

    Easyjet has reported eDreams to the Office of Fair Trading, the Civil Aviation Authority and Which?, claiming the OTA group was advertising misleading prices. The company claims that the prices advertised on eDreams do not include service fees and payment fees for debit and credit cards, making prices on Easyjet.com look relatively uncompetitive. OFT rules [...]
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    Hyatt, MGM get loyal together

    Hyatt Hotels Corporation and MGM Resorts International are to combine their loyalty programmes. The deal will, Hyatt said, add value to its loyalty programme and raises the question of what smaller operators can do to make their programmes attractive to consumers. Under the terms of the deal, Hyatt Gold Passport members will be able to [...]
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    Hipclub gets funding to expand

    Hipclub, a Russia-based private sales club website, announced that it had raised USD7m in its latest round of funding. The investment will see the brand expand in Russia and nearby Russian-speaking countries, as the private sales model expands to developing regions. Investors included Michael van Swaaij, the former CEO of Skype and previous investor in [...]