From the monthly archives: "January 2013"
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    Issue 3: 25th January 2013

    TripAdvisor hones metasearch TripAdvisor has confirmed that it is trialling a hotel meta-search platform providing pricing and availability information to its users. The company is the latest to join what is so far the key trend of 2013, following Priceline’s acquisition of Kayak and Expedia’s investment in Trivago. Read more Facebook digs deeper Facebook [...]
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    Divided loyalties

    Hotel loyalty programmes have either little or no impact on travellers' purchase decisions, according to a study from Deloitte. The report found that only 8% of travellers were loyal to the same hotel brand and said that, in the worst-case scenario, the programmes drove brand-switching behaviour. The survey – A restoration in hotel loyalty: Developing [...]
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    Hotels on the hook

    Hotel consumers are increasingly booking rooms over the phone, according to a study from the Marchex Institute. The report found that the use of call centres and direct calls to properties was driven by increased smartphone usage and called on suppliers to improve their call centres. The Marchex Institute, an arm of Marchex, a call-based [...]
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    Location trumps reviews

    Location and choice remain the two biggest factors for guests when choosing a hotel, according to the latest Market Metrix Hospitality Index. The benchmarking company found that positive online reviews were a factor less than 3% of the time. The results go against previous reports by brands such as TripAdvisor, which claimed that reviews played [...]
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    Facebook digs deeper

    Facebook is making its first foray into search with Facebook Graph Search, a feature which allows users to search via the information provided by other users. For hotels, the move may finally give them the chance to effectively access friend recommendations, making their own interaction with the social media network even more important. Facebook is [...]
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    TripAdvisor hones metasearch

    TripAdvisor has confirmed that it is trialling a hotel meta-search platform providing pricing and availability information to its users. The company is the latest to join what is so far the key trend of 2013, following Priceline’s acquisition of Kayak and Expedia’s investment in Trivago. TripAdvisor has not said if or when it will roll [...]
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    Issue 2: 18th January 2013

    Orbitz vs Goliath Orbitz saw its share price fall by 10% after announcing that the group’s CFO had resigned after only two months in the job. The news has led to speculation that the company is stalling, with fears that the online travel agency market is becoming polarised as the big players get bigger and [...]
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    Head to the clouds

    Hotels are being encouraged to consider open source software to experience all the benefits of cloud computing without the associated risks. A new report comes as hotels’ data security continues to be an issue, with last year’s apparent breach at Wyndham the latest in a series of events which suggest hotels would be wise to [...]
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    Amex to ‘evolve’

    American Express has announced plans to cut 5,400 jobs, mostly in its travel services, as a result of changing booking patterns. The news came as the company reported a 47% drop in fourth-quarter profit, with CEO Kenneth Chenault commenting that corporate travel had “changed more dramatically over the years than any part of the business”. [...]
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    Secret service

    Opaque booking websites such as Expedia’s Hotwire.com and Lastminute.com’s Top Secret are reported to be growing in popularity. The sites appeal to consumers looking for a good deal during on-going economic uncertainty and also give hotels a route by which they can sell distressed inventory without compromising their brands by publicly discounting. Hotwire.com reported last [...]