From the monthly archives: "November 2012"
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    Issue 54: 30th November 2012

    Kuoni confirms death of Octopus Kuoni Group has confirmed that it will close down Octopustravel.com, the B2C website it acquired last year as part of its takeover of B2B accommodation provider Gullivers Travel Associates. In a statement, the group said that it was “no longer of strategic relevance to the group”, as Kuoni withdrew from [...]
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    Social media ROI proven

    Hotels who have a good online reputation can also expect to see an uplift in revpar, according to a new report by Cornell’s Center for Hospitality Research. The study has been able to prove the ROI from social media, which is likely to see the role of websites such as Tripadvisor playing an ever more [...]
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    Operators wise up to OTAs

    Hotel operators are becoming increasingly sophisticated when dealing with online travel agents, delegates at last week’s Hospace Conference & Exhibition 2012 in London heard. Rather than wholesale involvement with the OTAs, operators are taking a more strategic view of their requirements, particularly when it comes to global representation. Grant Hearn, Travelodge CEO, said: “We have [...]
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    Google Hotel Finder goes global

    Google has added a number of new features to its Hotel Finder product, including the ability to filter by amenities. The move comes as the product has become increasingly international,with more destinations around the world now bookable. The product is quietly making a move on the meta-search market, while online travel agents wait to see [...]
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    Hotels fail to leverage technology

    Hotels are not using the technology at their disposal to increase revenue, according to research recently released by Micros. The study was released as Accor reported that business travellers are becoming increasingly digitally-savvy, suggesting they would welcome improved use of technology by hotels. The 2012 eCommerce in Independent Hotels Report by Mircos found that, despite [...]
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    Kuoni confirms death of Octopus

    Kuoni Group has confirmed that it will close down Octopustravel.com, the B2C website it acquired last year as part of its takeover of B2B accommodation provider Gullivers Travel Associates. In a statement, the group said that it was “no longer of strategic relevance to the group”, as Kuoni withdrew from its consumer-facing business to focus [...]
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    Issue 53: 23rd November 2012

      Mobile shock to sector The move to mobile by UK consumers has surprised many advertisers in the travel sector, according to a report from Google. The study found that the sector for the most part focused on desktop rather than mobile devices when advertising and called for greater awareness of not only how consumers [...]
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    Tripadvisor launches Facebook app

    Tripadvisor and Facebook have further developed their relationship with the launch of an app that links the reviews site to a hotel’s Facebook pages. The app is expected to encourage more guests to leave feedback for hotels as well as using it for research and to make bookings, building the business case for hotels having [...]
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    Middle East sees OTA growth

    Intermediaries are dominating the online market in the Middle East, according to a study by PhoCusWright and Amadeus for Travelport. The largest market within the region was identified at the UAE, which was forecast to be worth USD9.5bn by 2014, up from USD4.8bn in 2011. Online travel agencies are also expected to see growth, with [...]
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    Web of lies

    The veracity of online hotel reviews has been called into question yet again in a recent study which reported that up to 40% of reviews could be fabricated or paid-for postings. The report, from Market Metrix, also warned that monitoring social media might be skewed too much towards the opinion of younger guests, making it [...]